THE ROI OF A GREAT EMPLOYEE EXPERIENCE

Over the last five to ten years, organizations have begun to truly understand the impact that employee experience has on customer acquisition and retention. This is because one of the primary responsibilities of an organization’s marketing team is to conduct and evaluate customer satisfaction surveys. So, what exactly is the correlation between your employees, your customers and your company? Great question - let’s break it down!

Happy Employees Inspire Happy Customers

At Your Elephant, we like to say that what you get on the inside, you get on the outside. In other words, happy employees help create happy customers. You can see this in the example of Chick-fil-A, where an emphasis on the employee experience has created a fast-food chain that earns nearly double the sales per store compared to its closest competitor, McDonald’s.

Happy Employees Innovate More

One of the best things about employee satisfaction is that it often has a ripple effect. Happy employees lead to increased productivity, which results in higher quality products and services. In addition, your team may also establish better solutions to both internal and external challenges. This is because employees who are more engaged typically demonstrate more empathy toward their fellow co-workers and customers. This allows them to come up with better and more relevant ideas to help your organization stay ahead of the competition.

Happy Employees Make Recruiting Easier

Engaged employees are the biggest promoters of your business. They’re more likely to stick around and reduce turnover, go above and beyond the call of duty, and help you recruit fresh talent. A talent branding initiative can often pique the interest of prospective candidates. However, as reviews on sites like Glassdoor have proven, a catchy tagline can quickly fall flat if it doesn’t match the actual employee experience. The winning combination is a great employee experience with a talent brand to match. This provides a more seamless recruiting process and can actually help expand your pool of candidates.​ 

Happy Employees Create Healthy Businesses

Employee engagement reaps big rewards for an organization’s bottom line. Employees who feel connected to the company they work for tend to enjoy their jobs more, and they even look forward to being in the workplace. Not only are they absent less often, they’re also more likely to stay with the company for longer and continue to grow in their role.

It’s Time to Help Your Employees Thrive

Now that you understand both the tangible and intangible benefits of a positive employee experience, it might be time to examine your own employee engagement efforts. As you can see, investing in your team can have an impact on your business.

The key to a successful employee experience lies within your ability to accurately manage and deploy the right programs. That’s where Your Elephant comes in. Our role is not only to provide rewards, recognition and safety programs tailored to your organization, but also monitor them for you.

Are you ready to make a move that will ultimately benefit your team, your customers, and your bottom line? Contact Us and we’ll help you get the ball rolling.